Every retail founder's Monday morning question —
Now you'll actually know. A one-page trading brief, every Monday at 7am: what happened last week, why, and the five things to do about it — across your site, Amazon, eBay and everything else.
No dashboard. No software to learn. One email, every Monday, written for your business.
The product is a verdict, not a chart
Shopify says one thing, GA4 says another, the Amazon report sits unopened. The numbers aren't the problem — the missing judgement is. Big retailers solve it with a Monday trade meeting and a trading director. Now you have one too.
A proper week: target beaten at full price, and the margin is back where it belongs.
Reprice the three undercut eBay footwear listings to within £1 of the competitor — est. +£800–1,000/wk recovered margin.
From a full sample brief · demonstration data
What's in every brief
One honest sentence on the week — judged against your target and last year, never flattered by a soft comparison.
What you did, what it delivered, what slipped. We mark our own homework, in pounds.
The read behind the numbers: which lever moved, which channel shifted, what's leaking and what's building.
Ranked by impact, each with an estimated value and a deadline. Never more than five — a list of twenty is a dashboard with sentences.
Was it the market, or was it you? One line that answers the question you're silently asking.
How it works
Whatever you've got, however messy — Shopify, Amazon, eBay, Xero. No integrations, no setup, no customer data needed.
Your time: ~15 minutes, once
Within five working days: your week, read properly, with the actions we'd take. If it doesn't find more than it costs, walk away.
Your cost: nothing
The brief lands before your coffee's cold. Reply with any question about your numbers — answered the same day.
Cancel any month
Accountability, in pounds
Every action we recommend carries an estimated value. Every following Monday, we report what it actually delivered — including when we got one wrong. Your brief carries a running total, and it only counts what we can defend.
Actions delivered through this brief since Feb
+£14,600 – £19,200
Measured outcomes only. Where impact can't be cleanly attributed, it isn't counted.
The data promise
No customer data, ever. The brief is built from aggregated sales, traffic and stock figures. Names, emails and addresses never leave your systems.
Commercial-grade processing. Your data is handled under enterprise terms — never used to train AI models, never typed into public chatbots, deleted when you leave.
Revocable in one click. You share exports or grant read-only access — and you can switch it off any time, no conversation required.
No direct competitors. One client per niche. Your trading picture is never informing a rival's.
In writing, with a name on it. A one-page signed agreement, backed by professional indemnity insurance. Not a 40-page terms link.
Who's behind it
Tom Barber runs B2C ecommerce trading for one of the UK's largest retailers — pricing, promotions, marketplaces and conversion across a nine-figure online business. How's Trading brings that Monday trade-meeting discipline to independent retailers who can't justify a £90k trading hire.
Based in Derbyshire. Happy to do the first conversation over a coffee if you're East Midlands way.
Pricing
£400 /month
First brief free · Monthly rolling · Cancel any month · Reply-to-the-email questions included
Get your first brief free